Barbara is not only a highly professional real estate agent but a lovely woman with high integrity and nerves of steel--an ideal agent to work with! She took on a very difficult sale of our two-unit with a protected tenant in San Francisco's outer Sunset area, a process that went on for some months. She performed above and beyond all expectations, constantly keeping us in the loop and dealing with all the intricacies that came with our sale--including assisting us in signing a contract with our tenant to vacate. During the long and tedious process of our sale, Barbara was patient about explaining the process and expert in negotiating with the buyers. She went to bat for us on numerous occasions to get us an offer over our asking price and responded to all of our questions almost immediately. She is extremely detail-oriented, and she is unfailingly on top of all of the details and timelines, so critical in complex sales and purchase processes! Once we had secured a contract, as we received multiple offers, Barbara 's ability to communicate effectively and also reassure the buyer that everything was on track was critical. Barbara is an excellent resource in the difficult negotiations of credits back for necessary repairs, and I am sure that she her well-honed intuition about just how much to offer saved us money. Barbara has excellent interpersonal skills but she also uses email as well as voicemail effectively and docusign for signing documents, allowing us to communicate and respond quickly during work hours. Barbara is clearly one of the best agents in the business and even better, a true pleasure to work with!

Jana Z.

Barbara Friedman has handled three transactions for us now - two condos and a single family residence. Her organization, attention to detail and professionalism are great assets and truly reassuring, especially down the line when deals get to that point where they need a steady hand at the tiller. In 2010, one of our condos required an extended period of time to market (8 months). She stayed clearly focused from start to finish. The other was a sprint - one week close all cash. She got it done on time with even a day's leeway for safety. We had some rough spots during our home purchase and Barbara really helped take the drama out of it and keep everyone focused on the essentials. Barbara's market knowledge and analysis helped us immeasurably on both sides of our transactions - as sellers and buyers. We recommend her highly!

Greg and Cheryl B.